The media is supposed to hold power accountable — but who holds the media accountable? Most major news outlets are owned by corporations with their own political and financial interests, creating structural conflicts of interest that shape coverage in ways most readers never see.
Gen Us covers media accountability because understanding how news is produced — who owns the outlets, who funds them, what they leave out — is essential to being an informed reader. Propaganda techniques are not relics of the 20th century; they are embedded in everyday coverage across the political spectrum.
We analyze outlet ownership chains, document propaganda techniques in real coverage, compare how different outlets frame the same story, and track the revolving door between media companies and the political and corporate institutions they cover.