Why Your Food is Getting Smaller
Shrinkflation: Same price, 20% less product. The hidden inflation tax.
Record corporate profits
'Forced' to shrink packages
The contradiction: Costs go up, portions go down, profits go up.
Companies are quietly reducing product sizes while maintaining prices. CPI doesn't fully capture this, hiding true inflation.
The core record has 3 important points: Gatorade: 32oz → 28oz (same price). Doritos: 1oz less per bag. Toilet paper: Fewer sheets per roll.
Ownership context: CPG Giants (P&G, Unilever, Kraft Heinz). Funding context: Consumer Purchases.
The source trail for this page includes BLS CPI Methodology and Consumer Reports Study.
Summary
Companies are quietly reducing product sizes while maintaining prices. CPI doesn't fully capture this, hiding true inflation.
⚡ Key Facts
- Gatorade: 32oz → 28oz (same price).
- Doritos: 1oz less per bag.
- Toilet paper: Fewer sheets per roll.
Why Your Food is Getting Smaller
Costs go up, portions go down, profits go up.
Network of Influence
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Select any actor or numbered connection, then inspect the evidence before drawing a conclusion.
Berkshire Owns 27% Kraft Heinz
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